Global brand strategy, design, and experience firm Siegel+Gale has released finding from tits sixth annual Global Brand Simplicity Index, which ranks brands based on their perceived simplicity. The data is based on an online survey of more than 12,000 respondents across eight countries.   According to the findings, 63% of consumers are willing to pay more for simpler experiences and 69% consumers are more likely to recommend a brand because it's simple.   “The Global Brand Simplicity ...